For the second year, Buy Golden is
mobilizing Golden Residents to shop at Golden
businesses first. It has been proven that small
shifts in consumer habits can have BIG impacts on
local economies. Although Golden’s economy is strong
during the summer months, it needs a boost in the
Spring to keep vital, so we've proclaimed March 17 -
23 to be Buy Golden Week.
A shift of just 10% of your
purchases from chain stores to local Golden
retailers during Buy Golden Week could translate to
a $1 million boost to Golden’s economy this year.
Don't Know Where to Start?
Check out our
Golden Shopping Guide to find the
stores with unique local gifts in your part of town.
So let's talk about coffee. Since we
must import coffee into Colorado, you may be
wondering if it really matters where you buy your
daily cup o Joe. It may seem that spending $3 at a
national chain is the same as spending $3 at a local
coffee shop, but your spending choices have a
profound impact on your own local economy and
We've uncovered 3 underlying threads
that distinguish your local coffee shop from the
Economic Multiplier Effect
Businesses in Golden buy more often from
other businesses in your Golden, which
re-circulates more money in the region. Hooray!
Since business owners live right here in the
community, the profits stay in Golden!
Purchasing goods made closer to home reduces
fossil fuel use and shortens the supply chain,
keeping you more connected to where and how your
goods are produced.
Local entrepreneurs are more connected to
Golden and are more likely to support community
projects, because just like you, they also have
hobbies, go to events, volunteer, dine at their
favorite restaurants, and donate to their
Numerous studies have been conducted
in the past decade comparing the impact of locally
owned businesses to non-local businesses. The study
Local Works! Examining the Impact of Local Business
on the West Michigan Economy says: a modest
change in consumer behavior - a mere 10 percent
shift in market share to independent businesses from
chain stores - would result in 1,600 new jobs, $53
million in wages, and a $137 million economic impact
to the area.
Funds generated during Buy Golden
week are invested back into the community and helps
to preserve our history and provide funding for all
the amenities we enjoy in Golden, including strong
schools. Golden public schools will receive funds
for programs and/or technology that directly
benefits students. Funds from Buy Golden Week 2013
helped to purchase iPads for Mitchell Elementary.
Click on the video to watch the impact of the Buy
Golden Week donation.
Learn about Golden businesses and
pledge to support your local economy from March 17 –
23. Encourage your neighbors, family members and
co-workers to shop local with you, and let
businesses know your purchase makes a difference!
Every day we provide a brief
message about a Golden business: sales,
specials, a new line of merchandise, a new
business, an old business that you may not know
about...just things we think you'll enjoy
hearing about. To receive these messages
by email, enter your address below.
learn how you can participate in this program!
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